Faithway Feed Company was established by Dale B. Rowe in the early 1960's and incorporated in 1965. Mr. Rowe was working for Consolidated Blenders in Guntersville, AL when he realized a need for a feed ingredient distributor in Northeast, AL. Stepping out in "faith", Mr. Rowe left his job and started Faithway Feed Company. The name was created in honor and reference of following God's "way" through "faith".

Faithway Feed Company was a leader in bulk ingredients for the poultry, hog and cattle business for many, many years. As the independent grower diminished and the poultry and hog industry went commercial, Mr. Rowe saw the need to change the direction of Faithway Feed. It was then that Faithway Feed Company started its line of Pride & Pleasure feeds and started selling to independent farm stores. After many successful years in the agricultural industry, Mr. Rowe decided to retire and in 2003 sold his business to his daughter, Jeri Lynn Daniel and her partner Spence Meriwether, a former Pennington Seed manager. Faithway Feed now distributes feed, seed and farm supplies to Alabama, Georgia, Tennessee and Eastern Mississippi.